Effective Date: June 1, 2021
At Opticlass , we’re all about helping you see things a little more clearly. And we believe that you have a right to know what information we collect from you and how we protect your privacy. So we’ve created this Privacy Policy to let you know what to expect when you interact with us. This Privacy Policy applies to your use of our retail locations, as well as any of our websites, website features, and mobile applications.
By using our Services, you agree to the collection, use, disclosure, and procedures this Privacy Policy describes. Please note that this Privacy Policy does not apply to third party websites (“Third Party Services”), such as Facebook, Twitter, Pinterest, Instagram, Snapchat, and Google+, that we do not own or control, even if you access them through our Services. We try to work only with Third Party Services that share our respect for your privacy, but we cannot take responsibility for their practices, content, or privacy policies. We encourage you to carefully review the privacy policies of any Third Party Services you access so that you know how they will collect, use, and share your information.
If you have any questions, please reach out to us via our official email address.
1. What Information Opticlass Collects
Information you provide us:
- When you create an account. When you create an account with us, you provide a name, email address, and password.
- When you make a purchase or use our Services. If you make a purchase, we request information from you to facilitate the transaction and get you the goods.
This information may include (i) your name, email address, phone number, shipping address, and date of birth, (ii) prescription information, including any images of prescriptions you may provide to us, (iii) medical history and information about your vision, (iv) information about the products you purchase, and (v) information about other people, such as when you direct us to send a gift card. If you provide us with an image of your prescription, we obtain any information that appears on the prescription form.
When you make a purchase, we ask you to provide payment information, which may include payment card information (such as credit card number, type, and expiration date), vision insurance plan information, billing address, and shipping address. Our payment processor, which is required by credit card issuers to meet specific security requirements, will collect, store, and process your credit card and other payment information on our behalf using industry-standard security measures. We do not store any payment card information.
- When you contact us. We do everything possible to make sure you have an exceptional shopping experience. If you contact us in person, by phone (calling or texting), email, instant message (including Facebook Messenger), live chat, through social media or our App, or by some other means, we may keep a record of your contact information and the content of the communication for later reference. When we send you emails, we may track whether you open them to learn how to deliver a better customer experience and improve our Services. We receive responses to any survey that you choose to complete for us.
- Information from other third parties. We may collect information about you from other third parties, including demographic information, and combine this information with other information we collect about you.
Information we automatically collect:
- Web logs and usage information. We record certain information and store it in log files when you interact with our Services. This information may include device and browser information, internet protocol (IP) address, URLs of referring/exit pages, and search terms.
- Information from cookies and other technologies. Like most websites, our Services may incorporate technology such as “pixel tags”, “web beacons”, and “cookies” that allow us and our service providers to collect information about your actions on our Services. Our service providers may collect information about your online activities over time and across different online services. Cookies (not to be confused with the sugary morsels) are small files that web servers may place on your computer when you visit a website. You may be able to set your web browser to reject cookies entirely or require that it request permission from you before accepting each new cookie. You can also delete cookies from your web browser once you leave a website.
- Information from in-store technologies. We may also collect information when you are visiting our stores. Like most retailers, we have in-store video surveillance for security, fraud, and loss prevention purposes. In addition, we analyze videos to help us understand customer behavior and retail traffic within our physical spaces. Our service providers may also collect information about your mobile device from other tracking technologies while you are near or in our stores to help us better understand our customers and how they use our Services.
2. How We Use Your Information
Generally. We primarily use your information to provide and enhance our Services and your experience with Opticlass. Some ways we may use your information include:
- to provide, personalize, and improve our products and our Service
- to facilitate the sale and delivery of your purchases
- to confirm, reschedule, or provide other services related to your eye exam
- to communicate with you, including to respond to your comments or questions, and to send you updates about your order
- to understand your use of our Services to help us improve the customer experience
- to provide you information, recommendations, and marketing materials about our products and Services
- to deliver gift cards in accordance with your instructions
- if you apply for a job, to determine your eligibility for a position with us
- for our other internal business purposes
- Location. We may use location information collected from your mobile device to enhance your shopping experience and to provide you with location-based services, such as advertising, search results, and other personalized content, as well as to assist us with foot traffic measurement and service improvements in our stores.
- Photos, Scans, and Images. When you submit (or grant us permission to take) a photo, facial scan, or other image of you, we don’t share those photos, scans, or images, or any facial data captured in the facial scans, with any third parties, but we may use them to provide optical measurements.
3. How We Share Your Information
If we share your information, we do so only as described below.
With vendors. We’ve figured out ways to do a lot of things on our own, but we haven’t quite figured out how to do all of it. We may provide your information to our contractors, agents, and service providers as necessary to enable them to perform certain services for us, including but not limited to:
- order fulfillment
- delivery services
- payment processing
- vision insurance claim processing
- account registration
- website-related services, such as web hosting
- improvement of website-related services and features
- maintenance services
- marketing services
- data analytics
With marketing and advertising partners. Some of our third-party advertising partners use cookies and other technologies to collect information about your online activities on our Services and across other online services in order to deliver more relevant advertising when you are using the Services or other websites.
With your doctor and dispensing optician. We may share your information with your doctor if you’ve asked us to confirm the prescription information you provide us, or if you’ve asked us to obtain your prescription information from your doctor. At your request, we may also share your information with a dispensing optician.
With Eye Doctors. In connection with Prescription Check, we will share your Health Information and Personal Information with one or more Eye Doctors, who will evaluate the results of your Eligibility Questionnaire and Vision Test.
With your vision insurance carrier. We may share your information with your vision insurance carrier in order to process your claim and so that we receive payment.
On an aggregated or de-identified basis. We may share aggregated or de-identified information (which cannot reasonably be used to identify you) with service providers or other third parties. These service providers and third parties may also share with us aggregated or de-identified information that they have independently developed or acquired.
With business partners we do not control. We may work with other businesses from time to time. These business partners may sell items or provide promotions to you through our Services or theirs. We may also provide products or services to you jointly with our business partners. When we do this, we will clearly show you that a business partner is associated with your transaction, and we will only share information with them that is related to your transaction and in accordance with your request to share with that partner.
In connection with business transfers. If the ownership of all or substantially all of our business changes, or we otherwise transfer assets relating to our business or any of the Services to a third party (such as by merger, acquisition, bankruptcy proceeding, or other change of control transaction), we may transfer or sell your information to the new owner. In such a case, unless permitted otherwise by applicable law, your information would remain subject to this Privacy Policy unless we notify you otherwise.
To protect us and others. We reserve the right to access, read, preserve, and disclose any information that we reasonably believe is necessary to comply with any applicable law, court order, subpoena, legal process, or enforceable governmental request; cooperate with law enforcement; enforce or apply this Privacy Policy, our Terms of use, and other agreements; detect, prevent, or otherwise address fraud, security or technical issues; or protect the rights, property, or safety of Opticlass, our employees, our users, or others.
4. We are Committed to Protecting Your Information
We take the protection of your information very seriously. We understand the sensitivity of (for example) the prescription information you may give us. Therefore, we take many security measures (physical, electronic, and procedural) to help keep your information safe. For example, we limit access to authorized employees and third parties who are under an obligation to keep all such information confidential. Also, we only allow parties to access your identifiable information for permitted business purposes. Unfortunately, even though we use commercially reasonable efforts to protect your information, we cannot guarantee complete security. Any information that you provide to us is done so entirely at your own risk.
5. Children’s Information
We are especially sensitive about children’s information. We do not knowingly allow individuals under the age of 18 to use our services directly without a guardian and we do not knowingly collect personal information from children under the age of 13.
6. Changes to this Privacy Policy
We occasionally review this Privacy Policy to make sure it complies with applicable laws and conforms to changes in our business. We may need to update this Privacy Policy, and we reserve the right to do so at any time. If we do revise this Privacy Policy, we will update the “Effective Date” at the top of this page so that you can tell if it has changed since your last visit. Your continued use of our Services constitutes your acceptance of the terms of the Privacy Policy as amended or revised by us from time to time.
7. Contact Us
If you have any questions about viewing or updating your information, this Privacy Policy, or our privacy practices, please contact via our official email address.